VESTAGEN BECOMES VESTAGEN PROTECTIVE TECHNOLOGIES, INC. AND INTRODUCES VESTEX NOW™ MARKET ADOPTION PROGRAM
—Name Change Intended to Reinforce Company Positioning and Broaden Scope to Encompass a Range of Protective Technology Applications—
—VESTEX NOW Promotes Staff Engagement and Reduces Implementation Lead Time—
ORLANDO, FL – May 05, 2016– Vestagen Technical Textiles, Inc., a company transforming traditional medical scrubs into protective medical device apparel, today announced a name change to ‘Vestagen Protective Technologies, Inc.’ The change is intended to reinforce the company’s focus on innovative products designed to maintain worker and patient health and safety, and allow for inclusion of new product applications going forward. Separately, Vestagen also announced the introduction of VESTEX NOW™, a comprehensive program designed to make its innovative VESTEX® healthcare apparel immediately available to healthcare workers across the nation. VESTEX represents a new class of active barrier protective fabrics for everyday use and is the first proven in a hospital setting to reduce the acquisition and retention of microbes and other contaminants on the fabric itself. VESTEX NOW is designed to help minimize barriers that hospitals might face in adopting VESTEX and to ensure its benefits are rapidly and easily available to staff.
VESTEX combines three distinct technologies to guard healthcare personnel and patients from the transfer of microorganisms, blood, body fluids and other potentially infectious materials. “A key element of our strategy is to make the unique benefits of our VESTEX technologies widely available to at-risk workers and their patients. VESTEX NOW is an integral component in assuring we deliver on our commitment to innovation and is essential to achieving this strategy,” said Bill Bold, CEO of Vestagen.
Contaminated clothing is a known carrier of bacteria and healthcare workers have the highest rate of injury and illness leading to absenteeism of any occupation in the U.S. The transfer of contaminants from clothing to the healthcare worker or patient puts the individual at risk for infection. Peer-reviewed published data demonstrates that apparel protected by VESTEX inhibited the growth of bacteria, specifically Methicillin-resistant Staphylococcus aureus (MRSA), on the fabric by at least 99.99% as compared to traditional untreated apparel. VESTEX is engineered to have robust liquid repellency and embedded antimicrobial properties while providing comfort and durability at competitive prices. Vestagen’s evidence-based approach has earned VESTEX an exclusive endorsement from the American Hospital Association.
“As the first to offer evidence-based everyday protection in a hazardous environment, our VESTEX technology is disruptive to the healthcare worker uniform market. We believe it is a compelling leap forward, so we wanted to offer a “go-to-market” program that allows our customers to make the leap with us,” said Marc Lessem, Vestagen’s Chief Marketing Officer. “VESTEX NOW utilizes one-to-one education and an online survey instrument to effectively engage healthcare workers in the uniform selection process, thereby enhancing employee engagement and satisfaction, which are key metrics to hospital leadership. Once hospital staff and administrators jointly decide to proceed, Vestagen’s consultants are available to facilitate VESTEX adoption in a fraction of the time previously required.”
To learn more about VESTEX NOW, please send your request to email@example.com with VNOW as Subject head.
Bold added, “As our business evolves, we recognize the need to evolve with it. Changing our name both reinforces our core brand and better reflects our broader impact on the markets we serve, as well as those we anticipate serving in the future. Vestagen Protective Technologies is a more accurate representation of who we are, what we do and what we hope to be.”
For more information about Vestagen and VESTEX, visit vestagen.com, vestex.com and buyvestex.com
About Vestagen and VESTEX®
Vestagen develops and markets advanced performance apparel products and technologies. Its VESTEX® active barrier protective technology is the first to combine fluid repellent, antimicrobial and breathability properties for everyday protection from unanticipated fluid exposure and pathogen transmission. VESTEX reduces the acquisition and retention of contaminants on clothing, reducing Methicillin-resistant Staphylococcus aureus (MRSA), by 99.99% compared to traditional uniforms. VESTEX is also comfortable, durable and affordable. Product lines, including lab coats, scrubs and patient apparel, are manufactured and sold directly by Vestagen, its retail partners and select distributors. VESTEX is suitable for a variety of applications, including healthcare, public safety and athletics and is available for use in garment production by approved licensees. For more information, visit vestagen.com.